In order to plan the measurements of a business, you need to begin with the what and the how. To begin, let’s cover some of the key concepts of analytics. First, let’s start with the basics and define what analytics are. I liked the definition found in the Accidental Product Manager Blog: “Let’s define Analytics… Read More What do product managers need to know about analytics?
As the world is become more connected than ever before, users generate more and more unstructured data. These massive amounts of data are expected to grow 40 percent per year, and 50 times by 2020. From a Product manager perspective, all this data is just waiting to be analyzed to provide insights about the customers… Read More Why Product Managers need analytics