As product managers, we make a wide range of decisions on a daily basis. These judgements vary from strategic decisions, such as feature prioritisation, to tactical decisions such as the font size in a new user registration form. The difficulty in making multiple decisions is the mental effort entailed in the process while we switch… Read More The Data vs Gut paradox
When starting an Analytics project, it is important to have the end in mind. This is the fun part! You can get creative with your research and applications, relating to how you imagine the future. What will your data-driven decisions mean for the company? What will the organization’s processes look like when your analytics project… Read More Build your Analytics with the end in mind
In order to plan the measurements of a business, you need to begin with the what and the how. To begin, let’s cover some of the key concepts of analytics. First, let’s start with the basics and define what analytics are. I liked the definition found in the Accidental Product Manager Blog: “Let’s define Analytics… Read More What do product managers need to know about analytics?
As the world is become more connected than ever before, users generate more and more unstructured data. These massive amounts of data are expected to grow 40 percent per year, and 50 times by 2020. From a Product manager perspective, all this data is just waiting to be analyzed to provide insights about the customers… Read More Why Product Managers need analytics