Meet the PM – Nir Erlich from Craft

Every product manager knows that discovering and defining Epics and User Stories is not an easy task, but it’s a necessary one all the same. The act of writing down the epics and the user stories provides the PM with more clarity about the product idea. You can compare the process of a product manager… Read More Meet the PM – Nir Erlich from Craft

Advertisement

The organizational challenges of Analytics

In a post by McKinsey from 2013, we can see three main challenges in using analytics for the first time: Deciding which data to use (and where you should look outside your organization). Handling analytics (and securing the right capabilities to do so). Using the insights you’ve gained to transform your operations. Organizational Readiness When… Read More The organizational challenges of Analytics

What do product managers need to know about analytics?

In order to plan the measurements of a business, you need to begin with the what and the how.  To begin, let’s cover some of the key concepts of analytics. First, let’s start with the basics and define what analytics are. I liked the definition found in the Accidental Product Manager Blog: “Let’s define Analytics… Read More What do product managers need to know about analytics?