The goal of this blog post is to help product managers who work in the Saas business to get better insights from their analytics tools. The post is based on my experience as a product manager and includes some useful tips to save you from typical pitfalls along the journey to better analytics.
In a post by McKinsey from 2013, we can see three main challenges in using analytics for the first time: Deciding which data to use (and where you should look outside your organization). Handling analytics (and securing the right capabilities to do so). Using the insights you’ve gained to transform your operations. Organizational Readiness When… Read More The organizational challenges of Analytics