The goal of this blog post is to help product managers who work in the Saas business to get better insights from their analytics tools. The post is based on my experience as a product manager and includes some useful tips to save you from typical pitfalls along the journey to better analytics.
In a post by McKinsey from 2013, we can see three main challenges in using analytics for the first time: Deciding which data to use (and where you should look outside your organization). Handling analytics (and securing the right capabilities to do so). Using the insights you’ve gained to transform your operations. Organizational Readiness When… Read More The organizational challenges of Analytics
When starting an Analytics project, it is important to have the end in mind. This is the fun part! You can get creative with your research and applications, relating to how you imagine the future. What will your data-driven decisions mean for the company? What will the organization’s processes look like when your analytics project… Read More Build your Analytics with the end in mind
In order to plan the measurements of a business, you need to begin with the what and the how. To begin, let’s cover some of the key concepts of analytics. First, let’s start with the basics and define what analytics are. I liked the definition found in the Accidental Product Manager Blog: “Let’s define Analytics… Read More What do product managers need to know about analytics?
As the world is become more connected than ever before, users generate more and more unstructured data. These massive amounts of data are expected to grow 40 percent per year, and 50 times by 2020. From a Product manager perspective, all this data is just waiting to be analyzed to provide insights about the customers… Read More Why Product Managers need analytics
A culture is “ a particular society that has its own beliefs, ways of life, art, etc.: a way of thinking, behaving, or working that exists in a place or organization (such as a business).” Merriam-Webster, n.d. The age of social media and mobile connectivity provides us with a sense of transparency we never had… Read More 5 tips for building a great company culture
During my last trip to Thailand, I visited one of the bookstores in the duty-free and stumbled upon a small book with a bright yellow cover which resembled a real life pop up ad. After spending a few minutes reading the book’s first pages, I just couldn’t stop reading. I was hooked…
A post I published on LinkedIn: In early September, I was privileged to attend the UXSalon Edge 2015 conference at the Israel museum in Tel Aviv. The conference brought together prominent names in the world of UX, for a discussion about about design leadership. Coming personally… Photos credit: UX Salon (www.uxsalon.com)
An article I wrote for the Times of Israel.. Urbanization is rapidly taking force as the citizens of the world are flocking to cities. Professionals, students, and citizens alike are shifting their livelihood into the cities of the globe in order to achieve a better future for themselves and their children. While a majority of the… Read More Can technology transform a standard city, into being a smart one?
Omri Ziv 